We are upholding this annual tradition of celebrating kindness because we know everyone can use more kindness in their lives. Scientific evidence shows us the positive effects of doing kind acts for others as well as receiving or even witnessing kindness. Even the smallest act of kindness can change a life. In 2021, we encourage everyone to Explore the Good and Make Kindness the Norm.

Stories come to us on a daily basis. They are beautiful and heartwarming, but mostly they give us hope. We hear of seemingly insignificant moments where a stranger helps another stranger and impacts the rest of their life with a small gesture. When we tune into kindness happening around us, the day seems a little bit brighter. The week seems a little more manageable.

These stories are nothing new or unique. They are YOUR stories. They are OUR stories. Help us Make Kindness the Norm by spreading it in the simplest ways.